More Than 50 Videos
By now, I have produced more than 50 videos in which Teslabs, our joint projects or products connected to the partnership play a role. Teslabs has become a permanent part of the General Möwe story.
CONTENT · TECH · CREATION
Explore
Together
TEAM
Justine is a relatively new addition to the team and is gradually taking on more responsibilities in editing and postproduction. While I used to handle all editing myself, she now independently edits smaller projects, giving me more time and freedom for production and new content.
A viewer became a friend — and eventually part of the team. Carsten supports me behind the camera on selected productions and has a great eye for visuals and technology. As a qualified automotive master technician, he also regularly appears on camera for technical automotive topics.
Lisa also originally joined the team through the community. As an author, she has a strong feel for language, copy and finding the right words, as well as hands-on social media experience of her own. At Möwe Media, she supports the planning, preparation and continued development of our social media content.
Selected work
Projects &
Partnerships
Partnership Story
Teslabs
Long-term partnership
Partnership Story
Partnership Story
Teslabs
Long-term partnership
From our first collaboration to a genuine partnership.
Teslabs has been one of the partners alongside General Möwe almost from the very beginning.
We first connected shortly after the channel relaunched in 2023. What started with a few Tesla accessories for videos developed over the years into an exceptionally close partnership — and, by now, a friendship as well.
It was never just about holding products up to the camera. Together, we have created formats, campaigns and product ideas that we have continued to develop over time.
50+Videos
3Seasons of the Tesla Advent Calendar
€10,000+Gifts for the community
Warehouse Livestreams
One of our more unusual ideas was a series of livestreams directly from the Teslabs warehouse. Instead of a conventional sponsorship, the community joined us live while I packed customer orders on site and worked alongside the team.
A simple idea turned into one of our most successful joint community formats — and a completely different way of showing the connection between creator, partner and audience.
Three Seasons of the Tesla Advent Calendar
Together, we created the Tesla Advent Calendar over three years.
Across three seasons, we gave products and gifts worth more than €10,000 in total back to the community.
What began as a one-off campaign became an annual joint project focused not on selling a product, but on the community itself.
When Ideas Become Products
For me, a partnership becomes especially interesting when it starts before the finished product even exists.
Over the years, we have developed, discussed, tested and brought ideas to the German market together.
These included products such as car refrigerators and the retractable parcel shelf for Tesla vehicles.
Combining my ideas and experience as a Tesla driver, feedback from the community and Teslabs' determination to actually turn those ideas into reality, we created products and concepts that we subsequently helped establish in the German market together.
More Than a Collaboration
Today, my connection with Teslabs is much more than a conventional creator collaboration.
We are constantly exchanging new ideas, developing new projects and thinking about what we might try next.
Over the years, one of General Möwe's earliest partners has become a close personal friendship.
And that is probably exactly why this partnership still works today:
It never became just another advertising partnership.
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