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General Möwe / Creator Brand

E-MOBILITY · TECH · LIFESTYLE

Technology, mobility, projects and personal stories — straight from the world of General Möwe.

Tobias Liewert of General MöweE-MOBILITY
TECH
LIFESTYLE

YouTube / latest

Latest from
General Möwe

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The world behind it

What is
General Möwe?

General Möwe is a YouTube channel about e-mobility, technology and lifestyle — and everything within those worlds that genuinely interests me. Instead of explaining products purely from a spec sheet, I try them, drive them, test them and use them in everyday life. Alongside that are personal projects, travel, road trips and topics that go beyond conventional tech videos.

01

E-Mobility

Tesla, electric cars, e-scooters, e-bikes and everything that gets around on electric power.

02

Tech & Consumer Electronics

Gadgets, new devices, consumer electronics and products that are genuinely put to the test in everyday life.

03

Energy & Solar

Plug-in solar systems, battery storage, solar energy and everything related to generating your own electricity.

04

Lifestyle

Personal topics, developments and stories from my everyday life.

05

Travel & Road Trips

Short trips, big journeys and road trips — and the stories that happen along the way.

06

Projects

Ideas, long-term projects and things that aren't finished after a single video.

General Möwe Plus

The second channel

General Möwe Plus

The more personal second channel complements the main channel with additional insights, projects and formats. More General Möwe, more experiments and more room for things that do not have a permanent place on the main channel.

MORE CONTENT. NO EXTRA COST.

Visit the Plus channel →

Product review series

General Möwe Plus Tests

Honest product reviews without glossy promises. In “General Möwe Plus Tests”, products from different manufacturers are put through real everyday use — approachable, transparent and with a clear independent opinion. Collaboration or not: the verdict is not for sale.

REAL PRODUCTS. REAL TESTS. MY OWN OPINION.

Product review series
Tobias Liewert with the book einfach machen!

Book project

einfach machen!

From my first Tesla to building my own YouTube channel: “einfach machen!” tells my personal story around e-mobility, General Möwe and the experiences that came with that journey. It is about Tesla, building the channel and, above all, having the courage to simply try things — even when you do not yet know where they might lead.

More about the book →

Long-term partnership

General Möwe × Teslabs

Teslabs is the most important and longest-standing partnership within the General Möwe brand. Over the years, a conventional collaboration developed into joint projects, formats and ideas around Tesla.

Partnership Story →
Teslabs and General Möwe

For partners

Reach & Audience

General Möwe reaches a clearly defined, predominantly German-speaking audience with a strong interest in e-mobility, technology and consumer electronics. Current reach and audience data provide a transparent overview of the channel.

View Reach & Audience →
Reach analytics visual for General Möwe

Interested in
working together?

Enquire about a collaborationvia MÖWE MEDIA →